The framework presented here merges theories of learning from the fields of intercultural education, intercultural communication studies and educational

iv. ANXIETY UNCERTAINTY MANAGEMENT (AUM) THEORY:successful intercultural communication. It tried to find out whether individuals vary in their strategies for reducing uncertainty on first encounter.The theorist, William Gudykunst, found that varying strategies exist depending on whether the people were from individualistic or collectivistic

AIM & OBJECTIVEAim To understand the concept of Intercultural CommunicationObjectives To examine the different between high-context society and low-context society To assess the role of culture influencing marketing activities To apply the Intercultural Communication concept to marketing strategy A normative theory of intercultural communication needs to integrate ethical theory, be it in the form of duty ethics, utilitarianism or virtue ethics. The very notion of ethical theories is, however, challenged. One of the main criticisms of ethical theory is that they are by definition, i) Einsteinian paradigm(1) Systems theory(2) Post-modernism; ii) Implications of relativism for intercultural theory(1) Cultural relativity (2) Linguistic relativism (3) The “silent language” of intercultural communication; iii) Implications of relativism for intercultural practice (1) Creating awareness of perspective (2) Paradigmatic intercultural communication theory building, supported by previous work by the likes of Hall, Trager, and many others, laid the groundwork for the discipline today. However, the discipline has drastically changed since then. Today intercultural communication as a discipline includes more theories than ever 2015-11-20 This 15-month program combines international management aspects with theory and practice of intercultural communication. Its characteristic feature is the fact that students study together as a cohort at each of the partner universities, starting in Germany, continuing in Poland and China, and ending in the United States.

The Third-Culture Building Theory developed by Fred L. Casmir (1993) advocates that, given the failure of the national culture to overcome the barriers of intercultural communication and recognizing diversity as the backbone of society, it is necessary to build "third cultures" that allow effective intercultural communication. This 15-month program combines international management aspects with theory and practice of intercultural communication. Its characteristic feature is the fact that students study together as a cohort at each of the partner universities, starting in Germany, continuing in Poland and China, and ending in the United States. Effective intercultural communication skills lead to greater mutual respect between different cultural communities and an understanding of the ways of living of different groups of people around the world.

Studies of face negotiation theory have covered different fields such as health communication (Kirschbaum, 2012), interpersonal and intercultural conflict ( Oetzel &

3. use practical examples and personal experiences to illustrate the theory behind intercultural communication.

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Units of Communication. Cultural Specificy and Cultural Relativism. Non-verbal communication. Culture and verbal behaviour in the context of ICC (2 hours).

The theory posited "face", or self-image when communicating with others, as a universal phenomenon that pervades across cultures. In conflicts, one's face is threatened; and thus the person tends to save or restore his or her face. 2016-05-01 2013-11-11 This is the first of three self-study modules for students of the Frankfurt School of Finance and Management Intercultural Communication course. But anyone i As they are particularly relevant to intercultural communication research, we will discuss the following two methodologies in this section—ethnography and co-cultural research.
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Intercultural communication is characterized by great species diversity. In the theory of intercultural communication, it is customary to distinguish its forms, species, types and elements. So, four main forms of intercultural communication are distinguished - direct, indirect, indirect and direct. Intercultural Communication Theory: Current Perspectives. Gudykunst, William B. Beverly Hills: Sage Publications, 1983, 298 pp 4.

In the theory of intercultural communication, it is customary to distinguish its forms, species, types and elements. So, four main forms of intercultural communication are distinguished - direct, indirect, indirect and direct. Intercultural Communication Theory: Current Perspectives. Gudykunst, William B. Beverly Hills: Sage Publications, 1983, 298 pp 4.
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1983-07-05 · Intercultural Communication Theory by William B. Gudykunst, 9780803919709, available at Book Depository with free delivery worldwide.

identify and describe some intercultural theories when comparing different cultures - explain the role of cultural, sociological and psychological aspects that are using communication theory: an introduction to planned communication 2,using communication theory: an Intercultural communication for business. Tuleja SIETAR - The Society for Intercultural Education, Training and Research · Refreshing the Cultural Paradigm: Sharing Stories, Theories and Next Practices - Introducing Intercultural Communication uses examples and case studies from around the world to situate communication theory in a truly global perspective. Introduction to Intercultural Communication (5sp) Students acquire knowledge of basic intercultural concepts and theories in order to be able to recognize, A number of researchers, trainers and educators in intercultural communication acknowledge that the most popular models and theories of the field are This communication takes place because of contacts within the areas of good knowledge of modern theories on intercultural communication and media present and discuss concepts and theories of relevance for intercultural communication and encounters; recognize and analyze challenges, boundaries and and intercultural communication; contexts; and issues of conducting research in the areas of intercultural communication and human communication theory.

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Students will explore their own culture, begin to perceive the impact of culture on daily life, learn some of the basic theories of cross-cultural communication and

These diverse approaches offer guidance for investigating the complex phenomenon of intercultural communication. Part One provides an overview of the role of theory in intercultural communication research, Part Two includes theories on intercultural communication competence and adaptation, and Part Three focuses on specific contexts for intercultural communication such as health and small … Know your style. The first step to communicate efficiently, not only in an intercultural environment, … Intercultural communication 1. INTERCULTURALCOMMUNICATION Dino & Som 2. AIM & OBJECTIVEAim To understand the concept of Intercultural CommunicationObjectives To examine the different between high-context society and low-context society To assess the role of culture influencing marketing activities To apply the Intercultural Communication concept to marketing strategy A normative theory of intercultural communication needs to integrate ethical theory, be it in the form of duty ethics, utilitarianism or virtue ethics.